In marketing to consumers, FSL uses
a variety of media including direct mail, space advertising and
telemarketing. Recently e-commerce and the Internet have been
added as tools to reach individual consumers through work-site
marketing and attract new broker/agent partnerships.
Marketing to consumers, however, is
not the only focus of our efforts. Within the industry today, many
companies are merging and consolidating. In the process, they may
find it profitable to divest themselves of non-traditional books of
business. In order to learn of the opportunities offered in these
available books of business, FSL relies on an industry network of
distributors, agents, brokers, reinsurers, providers, administrators
and other carriers.
partners, who have demonstrated expertise in market segments that
" are receptive to those products, complement our diverse product
offerings. Even though our strategy focuses on exploring
opportunities by meeting individual distributor needs, we are very
sensitive to rapidly changing demographic and psychographic trends.
When opportunities are discerned through internal planning, we
utilize our established network to test and roll out new or updated
treasure the long-standing relationships already in place, and we
regularly strategize with existing partners about variations to
existing programs. With a focus that welcomes the unusual needs of
the customer, we are always receptive to new ideas and new
opportunities without losing sight of the solid values that brought
us to where we are today. In short, FSL markets itself within the
industry as an expert in niche marketing.