FSL was founded out of responsiveness to the needs for customized products for niche markets. Years later, we take pride in being able to say we still do not have shelf products — each plan is tailored to the customers' needs.

Some of the greatest challenges to the insurance industry have turned into prime opportunities for FSL product development. For example, the crisis in medical care delivery and the instability of the equity market have created demands which FSL is particularly well positioned to satisfy.

To take full advantage of opportunities in specialized markets, we challenge our expert staff to deal with issues and problems more complex than those faced in mainstream marketing. For example, product design must be attention getting so that the consumer can readily distinguish it from traditional product lines. Additionally, FSL staff routinely resolves rigorous compliance issues in a tough regulatory environment. Our decades of experience prepare us to provide just the right product to just the right market at just the right time.


Marketing Support Forms Development
Program Evaluation Reinsurance Assessment & Placement
Benefit Design Form and Rate Filings
Pricing Implementation